The global iGaming industry is growing at a staggering pace, and while Tier 1 markets are saturated and heavily regulated, Tier 2 and emerging markets are exploding with untapped potential. Here's our 2025 breakdown of the hottest iGaming regions you should be paying attention to — whether you're running affiliate traffic, operating a white label, or launching a product.
With 800M+ internet users and a youth-driven mobile-first audience, India is a performance marketer’s goldmine. Key formats that convert:
Trending States: Maharashtra, Gujarat, Tamil Nadu
Highly engaged user base, low media buying costs, and massive Telegram channel reach. Ideal for low-CAC lead gen and crypto-friendly bookmakers.
One of the fastest-growing mobile gaming markets in Africa. Stable conversion from football-oriented prelanders, but keep carrier billing flows optimized.
| Market | Avg. CTR | Top Platform | CPL (USD) |
|---|---|---|---|
| India | 2.7% | Telegram + In-App | $0.28 |
| Bangladesh | 3.1% | $0.18 | |
| Nigeria | 2.2% | Programmatic Video | $0.36 |
Markets like India, Bangladesh, and Nigeria offer volume, diversity, and scalable campaign opportunities. But they also demand localization, funnel optimization, and deep tracking visibility. As always — test, learn, optimize.
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